At Opinion Window Consumer Sentiment, Qualitative Clarity & Brand Strategy Unite with Purpose!
How do brands remain relevant with consumers to ensure the brand promise is delivered at every touchpoint along the buying path? Simply put, by understanding what resonates and energizes consumers on an emotional level brands succeed in building a lifetime of loyalty, value, and sustainable growth
Opinion Window Research + Strategy delivers Qualitative Clarity and Strategic Brand Insight that enables marketers to win at the moment of truth and capture the hearts and minds of customers.
What we do:
Propel Brands to Greater Success
Qualitative Research
At Opinion Window Research + Strategy we recognize that in an age of specialized marketing, a comprehensive understanding of the nuances of your target audience is critical. When it comes to a qualitative assessment of your customer’s buying journey our philosophy is simple: We want to provide you with the richest amount of actionable information from a given open-end response. Leading marketing research companies and brands depend on us to add this critical qualitative element to their quantitative survey methodology. Our streamlined proprietary code-frame system ensures crystal clear insight you can trust.
Brand Strategy & Storytelling
How do you stand out from the myriad of choices offered to consumers, be relevant with a purpose that connects your brand to prospects, and will sustain your business goals over the long term? These are a few questions that fuel the quest for clarity by marketers and brand planners.
Effective brand strategy begins with being true to who you are as a company and dedicating yourself to a brand purpose that will resonate with the emotional aspirations and values of your customers. It goes beyond merely a transactional conversion to create advocacy and the idea that your brand helps improve their lives.
At Opinion Window Research + Strategy, we've helped world-class brands sustain and increase market share against brand interlopers and challengers by offering actionable insight that matters.
Contract Consulting
Advice can be a double-edged sword. You hire the experts to gain an informed opinion, but once that report gets stacked atop a pile of pressing projects, it becomes useless unless you have the people power to execute on strategy. What to do? You can either hire an additional FTP, or hire a contract expert to deliver the goods. Our brand strategists are ready to roll-up their sleeves and bring great strategy to life, whether you need us for six weeks or six months.